Joining SupportYourApp as a Creative Manager in 2021, I rose to Creative Director and Board Member by 2025, shaping the company’s creative evolution amid rapid global expansion. Starting from a blank slate with the trust of stakeholders, we crafted a cohesive brand system and design operations, designed PCI DSS-compliant offices, I led a website redesign, and launched templates, communication kits, merchandise, and campaign production. The result: a unified visual language, faster approvals, clear lead pathways, and a confident in-house team.
SupportYourApp
2025
C.Direction, Branding, UX Oversight
DELIVERABLES
Brand System (guidelines, templates, usage rules) · Docs & Ops (processes, checklists, onboarding, standard operating procedures) · Communication Kits (presentations, reports, pitches, sales decks) · Merch & Print (local brand collab, event drops, print-ready materials) · Web (redesigned site + content system + Figma design system) · Production (shoot briefs, shot lists, post, print-ready layouts) · Drawings & Build (design project & construction blueprints, material selection, coordination with mural artists, on-site supervision and execution control per blueprints)
Visit WebsiteWORKSTREAMS
Environments & Compliance
Planned offices with a focus on team functions, integrating branded interiors with local artists, navigation, and collaboration zones. Ensured PCI DSS compliance with access zones, policies, and privacy measures.
Team & Processes
Hired and onboarded a design team, defined roles, and built transparent handoffs with Marketing, Product, and BD. Documented pipelines, checklists, and quality standards.
Brand System & Templates
Developed guidelines, templates, and governance for all touchpoints. Created internal communication templates (announcements, policies) and external assets (presentations, pitches, sales decks).
Merch & Collabs
Designed merchandise lines (clothing, accessories, gift sets) and collaborated with "OHUENO" on a capsule collection, ensuring unified packaging and print production.
Web & Product Surface
Led a website redesign aligning messaging, IA, and content models with new services, followed by continuous optimization with Product and Marketing.
Campaigns & Integrations
Crafted campaign concepts and ad integrations (SM, YouTube, partnerships), directing photo/video production with briefs, art direction, and QA.