LabelYourData honors the unseen essence of AI → the human intelligence guiding machines to see, read, and understand. The brand reflects the thoughtful blend of craft and system in data annotation, crafted with care. With a bold yet clear visual language and a steady editorial tone, the identity weaves clarity and warmth through bright stickers, dynamic typography, and human-centered UI, mirroring the collaboration at the heart of machine learning. Every touchpoint, from merchandise to digital assets, nurtures one vision: labeling is an art of intelligence, built on trust and purpose.
Label Your Data
2024
Branding, UX Oversight, Campaigns
DELIVERABLES
Brand System, comprehensive guidelines (logo, colors, typography), 10+ templates (keynote for presentations, emails, business cards), lightweight governance playbook.· UI/UX Kit (elements, components, handoff specs) · Web (landing frameworks, content model, Figma system) · Sales Enablement (pitch decks, case decks, one-pagers) · Content/SMM (post & campaign templates) · Merch (identity-aligned sets for events/hiring) · Production (photo/video briefs, shot lists, asset QA) · Print-Ready (prepress files for banners, brochures, signage) · Process Docs (workflows, checklists, versioning, onboarding)
Visit WebsiteWORKSTREAMS
Positioning & Narrative
Clarified audience and value props; set tone, messaging ladder, and story structure.
Brand System
Crafted clear brand guidelines, logo, and templates for consistent use across platforms. Implemented lightweight governance to maintain brand integrity.
Marketing & Content Systems
Created pitch decks, sales kits, and SMM strategies (LinkedIn, Twitter). Built content frameworks for blogs and newsletters, plus identity-aligned merchandise.
UI/UX Oversight
Information architecture, content model; clean handoffs to Engineering and Marketing.
Web Surface
Landing frameworks and page patterns aligned to campaigns and SEO; iterative optimization.
Sales Enablement
Pitch/case decks, one-pagers, proposal/quote templates aligned with pricing and ops.
Production
Photo briefs, art direction, asset QA; print specs for events and recruiting kits.
Team & Workflows
Hired and onboarded designers, defined roles, established streamlined workflows for content and asset management to support scalability.